Distinct by design
The Reform Room
(MADRID SPAIN · 2022)
(BRANDING + ART DIRECTION)
The Reform Room is a boutique Pilates and barre studio based in Madrid, designed for those who view movement as both ritual and refinement. With a focus on sculptural training, sensory spaces, and minimalist elegance, the studio offers a curated experience rooted in intentional living.
ABOUT.
Sculpted Simplicity in Motion
Nestled in the heart of Madrid, The Reform Room is a modern Pilates and barre studio redefining movement as a lifestyle. Rooted in the philosophy of intentionality, the brand merges form and function through curated rituals, minimalist aesthetics, and a signature studio experience. With a refined visual identity inspired by the quiet luxury of 1970s wellness culture and the architectural cool of contemporary design, The Reform Room was built to feel less like a gym and more like a sanctuary. Every detail—from the curved platforms and raw textures to the softness of light and tonal harmony—was crafted to immerse clients in a calm, elevated environment where strength meets stillness.
Our work included brand positioning, naming, art direction, and the complete development of the brand’s visual world. We created a cohesive tone that speaks editorially to its audience: movement enthusiasts, creatives, and wellness-conscious individuals seeking balance through beauty. From the custom product visuals and in-studio signage to the digital presence and content strategy, The Reform Room embodies a sculpted identity that mirrors the studio’s core philosophy: discipline, design, and deep connection with self.
