Distinct by design
Off Duty
(LOS ANGELES · CALIFORNIA · 2024)
(BRANDING, LIMITED COLLECTION, Campaign art direction & brand storytelling)
Some brands train for speed. Off Duty was built for the pause.
Off Duty Club is a lounge and sportswear brand born from the rituals of rest.
We design garments for the
in-between moments — post-ski mornings, soft movement, pilates or quiet hours in the couch.
Our aesthetic blends minimal athletic heritage with the discipline of luxury.
We believe in presence over performance, in uniform over trend, and in the luxury of knowing when to pause.
ABOUT.
Capsule I: Maison Carlington, St. Moritz
Off Duty Club’s debut capsule is set within the alpine calm of Maison Carlington, a hotel nestled in the heart of St. Moritz. Inspired by the balance between activity and stillness, the collection explores tonal layering, structured outerwear, and soft post-ski essentials. Varsity-style crewnecks, quilted puffers, lounge shorts, and alpine accessories are designed to blend function with form — pieces made not for performance, but for presence. The capsule captures a new rhythm of winter: quiet, composed, and made to last beyond the season.
Launch & Direction
The collection launched through a 3-day pop-up installation inside Maison Carlington, featuring a curated retail space where garments and branded objects were presented in a warm, minimal environment. Packaging, product tags, and signage were designed to match the capsule’s visual identity — understated and refined. All branding, art direction, and creative execution were led by Rue Haus Studio.
Part of the collection
The pop-up campaign design
