Distinct by design
Born from Vision
Built for Impact
(SINCE 2023)
Built for Impact
Rue Haus was founded on a simple, yet powerful belief: branding isn’t decoration—it’s how a brand leaves its mark. After years spent observing how brands were shaped—often through surface-level trends rather than deep, strategic thinking
Our process isn’t about fitting into molds. It’s about crafting experiences that challenge, captivate, and build brands that don’t just exist but define industries.
Brands that want to feel like leaders, not followers.
Brands that refuse to echo what already exists.
Brands that crave strategy, depth, and a presence that lasts.
At Rue Haus, we believe that design is a moodboard for life—a collection of ideas, textures, and stories that resonate with the world around us.
The Mind Behind the Creativity
MARIANA
CREATIVE DIRECTOR
CARO
& FOUNDER
I’m Mariana, a multidisciplinary designer with a passion for building brands that make people feel something real. My journey spans from Madrid to Mexico City, from collaborating with boutique studios and global agencies to leading the creative vision for Soho House across
the Americas.
Throughout my career, I’ve crafted identities that aren’t just visually compelling but strategically aligned and emotionally resonant. I’ve worked with creative powerhouses, learning how to shape brands that don’t just follow trends—but shape them.
I know what it feels like to pour your passion into a brand—to want it to be more than a logo, more than a product, but a story worth telling. That’s why Rue Haus is built on partnership and purpose.
When we work together, I’m not just here to design—I’m here to listen, challenge, and guide. To help you find clarity, confidence, and a brand that doesn’t just look good but feels undeniably you.
And it doesn’t end with the final files. I’ll be there to help you navigate the next steps, offering support, insight, and strategy to bring your vision to life. Because I believe that great design deserves momentum, and I’m here to help you build it.
This is more than a project. This is your brand’s legacy. And I’m honored to help you shape it.
With love,
Mariana
